Analytics Remarks

Use data to assess and inform the tactics

Book Review - Drunkard’s Walk

5 Takeaways on How Randomness Rules Our Lives

Reduce the Clutter

I ran three tests that found that removing content so that the form was higher up on the page increased conversions.

Give Incentives for Data Collection

Encourage users to provide an address with a follow up form

Adding Fields Reduces Conversions

The Price of Data Collection

Configuring Analytics

Set up Google Analytics and Tag Manager to Measure Your Website's Performance

Requiring Address Reduces Conversions

The Price of Data Collection

Tracking Redirects

Use this Spreadsheet to Create and Track 301s

Story Telling & Data Driven Decisions

Expert on Science-Based Drug Policy Calls for Decriminalization of Drugs

Track Forms in iModules

Script Google Analytics Events into a Form

Analytics are an essential part of an iterative production cycle. For work examples, view my portfolio.